A future forward division of Wieden+Kennedy Amsterdam | Instagram Sound



Our studio ethos is marrying new tech with an artful perspective. The following is a series of explorations in AR, VR, animation, installation, gaming and beyond to inspire new realms of possibilities.

Paraíso Secreto

To inspire people to spend time outside and live more moments that matter, we created a secret paradise in the heart of one of the most hectic, overpopulated cities in the world: Mexico City. Stripping away the surrounding concrete jungle, ‘Paraíso Secreto’ combined theatrics, VR technology and interactive set design to immerse visitors in a natural mirage — luring them away from the stresses of urban reality, and into a secret paradise.

Bitmap Banshees

Bitmap Banshees is a techno-glitter VR thriller game set inside a future dystopian Amsterdam where a gang of biker banshees are out to get you. Players navigate survival inside a psychedelic-science-fiction-slash-B-grade-horror-frogger reality, straddling an exercise bike turned post-apocalyptic ride, complete with haptics and interactive elements like a bike bell that harbors special powers. The game overflows from the digital into a physical installation with characters and collectibles turned icons inside a real world setting.

Senseless Fairytale

The Senseless Fairytale is a VR children’s story experience set in a surrealist world where clouds crumble like frosting and crows play cranberry trombones. Using an actual magic wand, children use physical gestures to alter a kingdom of dancing alligators and pink peanut butter peacocks, to be crowned the ultimate Senseless Fairytale Princess.

Mad Hatter

Taking stage visuals to a new height, we augmented the Unreal game engine technology to transform a classical marionette play into a fantastical over-sized CGI puppet mechanism. Paired with VR controllers, this technology-gone-rogue brings back the ghost of the puppeteer in a modern fairy tale hallucination. Our Mad Hatter flops around the stage, his dance composed IRL by an accomplice puppeteer through a VR interface proposing a new mixed-reality theatre experience.


In a world of diminishing attention spans, and fracturing media, The Department of New Realities is a future-forward creative unit within W+K Amsterdam, hell-bent on finding new and innovative ways to bring together our clients and their consumers.

Melding technology, 3D, culture, theatrics, experiences and the senses into ground-breaking combinations to create new types of engagement that build brands & businesses.

Anita Fontaine

Creative Director

Geoffrey Lillemon

Creative Director

Kirk Johnsen

Business Director

Dylan Galletly

Sound Designer / Studio Manager

Leeza Pritychenko

Art Director / Graphic Designer

Marc Winklhofer

Creative Developer / Reality Architect

San-serif by velvetyne


New Business

Public Relations

Career Opportunities
Please reference DPTNR in your email title.

W+K Amsterdam
Herengracht 258-266
Amsterdam, 1016 BV
The Netherlands

Instagram: @wkdptnr

Past Talks

ResonateKinoteka, Belgrade— 2017 Us By NightParkloods, Antwerpen— 2017 Cinekid MedialabWestergasfabriek, Amsterdam— 2017 VR Days EuropeKromhouthal, Amsterdam— 2017